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Brand Vantage Academy
00Topic

Marketing & Digital

Seven courses built on how digital marketing is actually run inside an agency: campaigns with a budget attached, search and social that has to perform, and analytics that has to be defended to a client. Brand Vantage runs marketing services for businesses across six countries, and these courses teach the practice rather than the theory.

A campaign review in progress, with performance figures on screen
Topic
04 · MKT
Degrees
BBA · B.Com · Mass Comm · MBA
Courses
7
Levels
Foundation → Applied → Advanced
01Courses

7 courses in this topic

A campaign review in progress, with performance figures on screen

Digital Marketing

The complete digital marketing pathway — strategy, search, social, content, paid, email and analytics — taught as one integrated discipline rather than seven disconnected channels. Students run real campaigns with real budgets where possible, and leave with a portfolio rather than a certificate.

Strong fit
BBA, BBM, BMS, B.Com, mass communication, MBA
Lead role
Digital Marketing Executive
A campaign review in progress, with performance figures on screen

Social Media Marketing

Building an audience and converting it, on the platforms Indian consumers actually use. Covers organic strategy, short-form video, community management, creator partnerships and paid social — with the production discipline that lets one person sustain output across three platforms without burning out.

Strong fit
BBA, BBM, BMS, mass communication, B.Com, design
Lead role
Social Media Executive
A campaign review in progress, with performance figures on screen

Search Engine Optimisation

Organic search is changing faster than at any point since it began, as AI-generated answers absorb the clicks that used to reach websites. This course covers classical SEO properly — technical, on-page, content and links — and then the emerging discipline of being cited by an answer engine rather than ranked by a search engine.

Strong fit
BBA, BBM, mass communication, B.Com, BCA, B.Sc IT
Lead role
SEO Executive
A campaign review in progress, with performance figures on screen

Performance Marketing & Paid Advertising

Spending money to make more money, measurably. Google, Meta and programmatic advertising taught hands-on with real budgets, covering campaign structure, bidding, creative testing, tracking and the unit economics that decide whether a campaign should run at all. Programmatic Advertising Associate is among the most in-demand fresher roles currently identified in the Indian market.

Strong fit
BBA, BBM, BMS, B.Com, mass communication, MBA
Lead role
Performance Marketing Executive
A campaign review in progress, with performance figures on screen

Content Marketing & Copywriting

Writing that does a job. Covers content strategy, the major formats, conversion copywriting and editorial operations — with a hard focus on the skill that has become scarce rather than abundant: editing, judgement and voice in an environment where drafting is free.

Strong fit
mass communication, English, BBA, BBM, B.Com, design
Lead role
Content Writer
A campaign review in progress, with performance figures on screen

E-Commerce & Digital Business

E-commerce and technology start-ups report the highest fresher hiring intent of any Indian sector. This course covers the full commercial and operational stack — marketplace and D2C, catalogue, pricing, fulfilment, returns, retention and the unit economics that decide whether an online business is a business.

Strong fit
BBA, BBM, BMS, B.Com, MBA
Lead role
E-Commerce Executive
A campaign review in progress, with performance figures on screen

Marketing Analytics & Consumer Insights

Proving what marketing actually did. Covers campaign measurement, attribution, consumer research, segmentation and the analytics stack — for students who want the analytical end of marketing, where the roles are more durable and the arguments are settled with evidence.

Strong fit
BBA, BBM, B.Com, MBA, economics, B.Sc Statistics
Lead role
Marketing Analyst

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